What is Digital Transformation?

What is Digital Transformation?

Written By
Joy Cunanan
Updated on
April 6, 2022
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minutes

Digital Transformation Defined

What is Digital Transformation?

Among the many lessons the pandemic taught us, digital transformation might be one the most pivotal for businesses. When the world migrated to isolation and all consumption was done in the comfort of our homes, businesses that have yet to utilize their digital channels were compelled to change their strategy. This time, they had no other way of getting to their consumers aside from television advertisements and online platforms. 

Digital transformation, couched in general terms, has a two-fold requirement: (1) integrating digital technology in all aspects of business, primarily in operations and delivery of service to their end-users; and (2) a cultural shift geared towards a positive attitude towards failure and constant iteration. 

Digital technology has allowed businesses to change how they communicate with clients through various social media platforms and web-based solutions, enabling them to reinvent how they think about and engage with customers. Customers' expectations for availability across many channels and reaction times have also evolved as a result of firms' increased capacity to customize their offerings to meet the unique demands of each individual client. This is the outcome of the digital revolution. The world has become smaller thanks to digitization, making it simple to reach your company's website via the internet.

Businesses are better prepared to be agile, flexible, and growth-ready when they begin their journey toward digital transformation when they think, plan, and develop in a digital way.

Content

What is Digital Transformation?

  1. Digital transformation has a two-fold requirement: (1) integrating digital technology in all aspects of business; and (2) a positive attitude towards failure and constant iteration. 
  2. It establishes new business processes and modifies old ones to improve corporate performance. 
  3. Through numerous social media platforms and web-based tools, digital technology has allowed businesses to change how they interact with their customers.
  4. Businesses can now modify their goods, services, relationships, and communications to meet the unique needs of each customer.
  5. Your business is made easily accessible via the internet.
Author
Joy Cunanan
Joy is the Digital Transformation Manager at Lexagle. As a marketing professional in the Tech and B2B industry for over seven years, she is always on the lookout for the next best solution in the ever-changing online world. With a passion for helping businesses thrive and optimize operations, she shares her expertise in the power of contract lifecycle management and its capacity of easing the contracting process for busy organizations worldwide.

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