Key Responsibilities
- Research and analyse market trends and buying behaviour for your territory.
- Create and execute multi-channel campaigns across various channels, including email, social media, and/or events.
- Develop compelling marketing content, including email templates, thought leadership pieces, and other marketing collaterals, to engage target audiences.
- Implement lead generation strategies, including multi-channel campaigns and automating workflows to increase prospect engagement.
- Build a pipeline of sales-qualified leads, maintain prospect relationships and ensure a seamless transition to the sales team for purchase-ready prospects.
- Track, analyse, and report on campaign performance using metrics like open rates, click-through rates, and conversion rates to drive improvements and optimise ROI.
- Prepare weekly, monthly, and quarterly reports on the progress of each lead and performance versus targets.
- Work seamlessly with other functions like sales, product, and tech teams to ensure efficiency and effectivenss of all campaigns and workflows.
- Stay updated with industry best practices, emerging trends, and new technologies to enhance campaign effectiveness and find innovative marketing approaches.
Qualifications
- Must have at least 3 years of experience in generating leads and doing outbound marketing for the legaltech or SaaS industry
- Must be comfortable liaising with high-ranking people in companies (CXOs): Must have the results in their lead generation experience
- Account-based marketing experience is a plus
- Must have experience in using lead prospecting and marketing automation platforms (LinkedIn Sales Navigator, Apollo, ZoomInfo)
- Experience in using CRM software (Pipedrive) is a plus
- Must have excellent copywriting, communication, and presentation skills, especially for B2B audiences
- Must have strong analytical skills and a data-driven approach to decision-making and campaign optimisation
- Must have a client-oriented mindset, must have a consultative approach to build productive relationships with clients
- Must have strong business acumen
- Must have the ability to work in a fast-paced, startup setting
- Must be fluent in Business English
Kindly send your CV to marketing@lexagle.com, including any additional information that supports your application. Feel free to share more about yourself, how you discovered Lexagle, and what sparks your interest in collaborating with us. We'll reach out to you at our earliest convenience!
